The stunning declaration came during what was actually an upbeat panel discussion at the World Economic Forum in Davos, Switzerland. The convo, part of Mashable’s Documented@Davos program at the WEF, featured U.S. Rep. Issa, Wikipedia Founder Jimmy Wales, Google SVP and Chief Legal Officer David Drummond, Scribd Cofounder and CEO Trip Adler, and Mashable CEO Pete Cashmore.
Nice little video that shows how the soccer star's appeal translates across the web. Executed in a similar style as other videos from "The Web is What You Make of It" campaign, the film shows off a suite of G+ products that all allow Beckham to connect with fans all over the world.
Agency: Whirled
See also Google+David Beckham Interview: http://www.youtube.com/watch?v=VveDqucdfnc&feature=player_embedded
See how art collective Greyworld created a spectacular sun which was raised over Trafalgar Square as part of Tropicana's Brighter Mornings campaign.
Taking over six months to create, the Trafalgar Sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, 4-million lumens of light.
Forget the USSR and the US – our generation’s Cold War is between Google and Facebook. Which cause will you tweet for?
The posters above were originally published on Aaron Wood’s Google account, and can be purchased here.
Recommended by http://fearlessrevolution.com/
Will 2012 see the end of the internet as we know it? The House Judiciary committee tried to finalize the Stop Online Piracy Act (Sopa) before Christmas for a vote early next year. But fierce opposition – much of it online – seems to have given pause to the bill's main author, Lamar Smith. He is now expected to hear from expert witnesses early next year before the bill goes to Congress. Watch this video for a guide to the fight that will likely become one of the big stories of the coming year
Vinnie Jones shows how hard and fast Hands-only CPR to Stayin' Alive by the Bee Gees can help save the life of someone who has had a cardiac arrest. The Hollywood hardman is starring in a British Heart Foundation TV advert urging more people to carry out CPR in a medical emergency.
Agency: Grey London
P&G's Tide and its Dubai agency, Leo Burnett, created a reusable shopping bag that doubles as a grocery list in answer to the United Arab Emirates' shockingly high plastic bag wastage. The UAE consumes over 20 biliion plastic bags annually, and its Minister for Environment has ordered that it become plastic-bag free by 2013.
Tide's Smart Bag resembles a notepad, on which you write your list, then wash it off again. It was distributed, alongside a marker and a box of Tide, to customers from Tide's database, fashion editors and influential bloggers, as well as environmental organization leaders. After a positive response, Tide is now planning on making the bags available on a regional scale.
The views of Umair Haque from the Havas Media Labs as to how brands and companies need to adjust their marketing strategies for the 21st Century.
There is a phenomenal depth to the number of film genres that exist. Fortunately, most of them can be condensed into ten unique genres. Filmsite.org has broken it down: action/adventure, comedy, crime and gangster, drama, epic/historical, horror, musical/dance, science fiction, war, and western. Once you start drilling a little deeper, you discover an huge amount of sub-genres. Imagine any kind of film, and there is no doubt a sub-genre for it. I’ve taken filmsite’s Film Sub-Genres Types (and Hybrids) page and turned it into an infographic, which I think will really illustrate the diversity of cinema that has been and will continue to be available. As you might expect, there are a great deal of sub-genres which overlap across multiple main genres
